Co-Go is an express coffee delivery brand based in Bangalore and Kochi. They wanted levity to be present with their packaging design. We incorporated a through-line of yellow to tie the packaging together.

Psychologically, yellow is associated with warmth, cheerfulness and welcoming. For brand that is associated with morning habit and ritual, we wanted to tie these elements into their branding. We were also able to bring unique coffee carriers into their packaging outlay, we incorporated this to encourage habit establishing behaviour, such as buying coffee for co-workers and friends.